PENNInk Productions

  The design, development and launch of a new website for your brand will unquestionably be an exciting process. Choosing the colour scheme, selecting the most suitable imagery – the whole experience might seem magical, at least until you get to the point of having to think seriously about your website’s content strategy. The fact is, content can make or break your website. It might seem a lot to suggest that a poorly worded page can be the difference between your business succeeding or failing, but it can certainly be a considerable influence on the effectiveness of your brand’s  digital marketing online . That, in turn, can greatly impact on the success of your business as a whole. Don’t underestimate the power of SEO Good, appealing online content is rooted in SEO: search engine optimisation. For the purposes of digital marketing online, you need to infuse the pages of your website with the terms that your brand’s target customers actually search for via Google and...