PENNInk Productions

  When the economy slows and people are looking for ways to save money, getting the right eyes on your business can be a greater challenge than normal. Although it can seem tempting to save cash that you might have otherwise spent on a search engine optimisation or SEO marketing agency , this is the wrong course of action. An economic downturn is a time when you should be maintaining strong investment in SEO and we have the top five reasons why. 1. SEO is cheaper than ever SEO these days is firmly in the mainstream, and this means it offers an affordable way to get your brand out there. It’s also easier than ever before to implement SEO into your marketing strategy. This makes an SEO marketing agency one of the best investments you can make if you want to grow your business. 2. More people are searching online With so many people searching online instead of being exposed to brands through traditional marketing channels such as TV or radio, it is crucial that your bran...