PENNInk Productions

The fact that you’re reading this indicates you already know something about the power of branding. The right branding approach will be fundamental to your organisation’s efforts to stand out from its competitors – not just for its own sake, but in the right ways, to help drive heightened awareness, sales, and revenue among the right people. Now 2023 is almost upon us. In which ways can we expect branding to evolve during the coming 12 months or so? We’ve picked out just some of the trends that have been identified by leading web consultants in the UK and the wider world. Tapping into nostalgia in bold ways 2022, it is fair to say, has been exhausting. It has certainly been a tiring year for the great numbers of us who are now routinely glued to the social media apps on our phones, what with events like the cost-of-living crisis, the war in Ukraine, and the lingering effects of the COVID-19 pandemic. Many a branding professional has already predicted that this situation could...