PENNInk Productions

  Our online digital marketing experts here at PENN Ink Productions have written previously about the benefits that a minimalist website design can have for many brands, including improved compatibility across many different devices, and greater ease of maintenance. What about minimalism in graphic design? What characteristics or elements does a minimalist graphic design approach have? Here we have set out just a few of the things you can expect from minimalist graphic design . Purposeful A lot of people presume that a minimalist aesthetic – whether in graphic design or elsewhere – is a simple one. And it certainly can be simple… however, it is also not an ethos that aims for simplicity for simplicity’s sake. Instead, it is a highly utilitarian approach that is about intent . Each of the various elements of minimalist graphic design – whether used across a brand’s website, social media pages, or even printed materials such as posters and flyers – has a purpose in its ...