PENNInk Productions

  As a business owner, you have probably heard a fair bit about branding – it’s certainly central to our own digital marketing services here at PENN Ink Productions. But you might not have the fullest understanding of exactly what effective branding does for a business, and how you can begin to make your own firm’s branding processes not just deliberate, but effective. So, let’s distil things down to just three of the key stages in the branding process, and how your firm can make yours more targeted and impactful in all the right ways. Carrying out research You might feel that you already have an instinctive understanding of what your business’s brand essentially ‘is’, including what your firm basically stands for, and even what implications that might have for obvious branding elements such as your company logo and website colours. But even if all the above seems to be the case for you, there will still be a need to conduct some research to help ensure your branding a...