PENNInk Productions

  It might be easy at times to think of your brand’s use of graphic design is something approaching an ‘optional extra’; after all, how often does the world send out messages to us that it’s so much more important to be of practical use, than it is to look good? But business graphic design is very far from a matter of simply ‘looking good’; what a target customer sees of your brand is likely to be their first point of contact with it, and they will form all manner of impressions on the basis of that contact. It might even determine whether they decide to buy from you – to a greater extent than you first imagine. So, no responsible online marketing agency in the UK will ever encourage you to see graphic design as a mere ‘extra’. Instead, they will urge you to take seriously just how powerful the visual side of any brand is, which might be a principle that applies even more strongly online. What, then, are just three of the elements your own organisation’s graphic des...