PENNInk Productions

  Now that we have entered 2022, it’s more essential than ever for brands to have a website that is fully optimised and can capture the attention of target audiences. After all, landing pages only really have a few seconds to convince the visitor to actually stay on the site. If you aim to accomplish this with your own brand’s online presence, then you need to have a strong traffic conversion rate. Here, then, are five ways to help ensure your landing pages stand out compared to the competition in your industry. 1. Improve your content The leading SEO marketing experts will say it to you time and time again; if you want to improve the conversion rate of your landing pages, you need to make sure your content is fully optimised. So, take the advice of the SEO marketing experts on the PENNInk Productions team, and make sure to check your landing page descriptions for spammy writing, broken links or repeated content. Your content will inevitably be the lifeblood of your web...

The design, development and launch of a new website for your brand will unquestionably be an exciting process. Choosing the colour scheme, selecting the most suitable imagery – the whole experience might seem magical, at least until you get to the point of having to think seriously about your website’s content strategy. The fact is, content can make or break your website. It might seem a lot to suggest that a poorly worded page can be the difference between your business succeeding or failing, but it can certainly be a considerable influence on the effectiveness of your brand’s digital marketing online . That, in turn, can greatly impact on the success of your business as a whole. Don’t underestimate the power of SEO Good, appealing online content is rooted in SEO: search engine optimisation. For the purposes of digital marketing online, you need to infuse the pages of your website with the terms that your brand’s target customers actually search for via Google and the other lea...

  Branding is one of those things that, for many organisations, can seem simultaneously elusive and immediately identifiable. It’s the sometimes apparently intangible thing that can have a very tangible impact on your business’s prospects – so it really is crucial that you take it seriously. The power of branding – as well as the consequences of getting one’s branding approach wrong – is why it will always have an important role among the leading Internet marketing consulting services . But what errors could your organisation be committing right now that are eroding or diminishing its efforts to set out a potent brand? We thought we’d take a quick look at some of the most frequent ones and what your firm can do to steer well clear of them. 1. Being too personal on social media It’s not a bad thing to show a bit of humanity in how you communicate your brand values across the major social media platforms on which you are active. After all, showing that approachable ‘human fa...