PENNInk Productions

  Given the stylish way in which they combine visual graphics with words, it should be no great surprise that infographics remain popular among both  digital marketing consulting firms  and the businesses that they serve. An infographic is fun, digestible, and when done right, can have a genuinely positive impact on your brand’s success online. This much is shown by statistics indicating that the use of infographics could bolster a website’s traffic by up to 12%, and that infographics are 30 times likelier to be read in their entirety than news articles or blog posts. But let’s face it: even if your brand is no stranger to infographics, there will almost certainly be things you could be doing to gain even  more  value from them. Here are some such ways you might try in 2022. Share your infographics more frequently on social media Given how immediately engaging infographics are for audiences, it is perhaps surprising that more brands don’t make more aggress...

  You might expect our experts in   business website design  at PENN Ink  Productions to talk up the importance of attention to detail across your online presence, but we would be right to do so. In any case, many ‘small’ aspects of a brand’s website are far from small; consider, for example, the fonts you use on your website, and  how  you use them.   Is it  that  big a deal whether you choose one font for your website over another? Well, it certainly  can  be, given the implicit message your choice of font will communicate about your brand. You need to take the time to consider carefully possible fonts for your website, so that you can be sure of your ultimate choice conveying the brand values you wish it to convey. Let me take you on a quick journey through some of the factors to think about when determining the typographic approach you take to your business website design.   Fonts should be well matched to your brand Brandi...