PENNInk Productions

Stock images have developed a reputation as a bit of a ‘comic-book baddie’ in the marketing world; in other words, the use of them is treated in some circles as inherently heinous, and something that any self-respecting brand should avoid at all costs. Is this always entirely true, though? The reality is, for all of the articles out there demanding that stock photos are never used by any brand that wishes to convey a professional image, there are plenty of brands using them nonetheless. If you ask us, it’s really a question of moderation. Our digital marketing consultants at PENNInk Productions would not necessarily ward you off ever using a stock photo in any circumstance. We would , however, advise you to be cautious about which stock images you use, and how. What are the reasons why you might use stock photos? However much of a bad rap stock images may have attracted over the years, the fact remains that they continue to be widely used by organisations wishing to present ...

Of course, I’m being a little cheeky with the title to this blog post. Even as one of the leading website design companies in the UK here at PENNInk Productions , we wouldn’t tell you that you need to be constantly arranging for your perfectly good existing website to be comprehensively redesigned or replaced. This, in turn, might beg the question… why would we discourage you from having a new website built for your organisation, especially when that might represent an opportunity for us? Here are a few examples of circumstances in which that might be the case. Sometimes, you don’t need to replace absolutely everything Even if you’re thinking seriously about investing in a new website for your business, it is important to ask yourself exactly what might be wrong with your current online presence, and what specific course of action you may therefore be advised to take. You might think, for instance, that your existing site looks terrible, or even outdated – and that can easil...