PENNInk Productions

The ‘on-page’ aspect of search engine optimisation (SEO) – in other words, the optimisation of individual webpages to help elevate a website up the search engine rankings – will always be a key part of broader website SEO marketing . But not all of the things you probably should be doing in on-page SEO are things that you’ll actually be doing right now. Let us take a look at just five components of on-page SEO that you definitely ought not to overlook or ignore in 2021 – at least if you want to achieve the best possible results. 1. Using URLs that are easy to understand You might not spend much time thinking about your website’s URLs, simply on the grounds that your site’s human visitors are unlikely to spend much time looking at them. But URLs that are unnecessarily long and complicated – for example, that contain lots of numbers or that are very ‘clickbaity’ – can be confusing for the Google bots that are attempting to index your pages. It’s best if your site’s page URLs contain ju...

  Even those who aren’t running an online business should be in no doubt about the central role graphic design continues to play in all of our lives. The COVID-19 pandemic has helped bring forth all manner of new graphic designs to impart important messages to the public – but there have also been many other crucial influences on this field over the past year or so. So, what can we expect graphic design to look like in 2022, which – lest we forget – is now just a few months away? Here are some key trends we have observed that could also shape the broader field of  online marketing for small business  for a while to come. 1. Concise and simple communication of information We might as well touch on the coronavirus crisis again for our first point, for the simple reason that we expect it to continue to greatly influence graphic design in 2022 – indeed, it’s hardly as if the pandemic itself is all over. The COVID-19 situation has resulted in a seemingly never-ending...