PENNInk Productions

  Brand authenticity is something that we seem to hear about a lot these days, to the extent that you may have initially dismissed it as a bit of a buzzword – something that isn’t necessarily very important, or that you lack the time to think about in the running of your business. However, it is also important to appreciate that how your organisation presents itself online is far from a frivolous matter. Being authentic is key to reassuring potential and current customers that you are what you claim to be – that your stated values and principles are backed up by your actual actions and how your business lives and breathes every day. Authenticity, then, is crucial for building trust among your target customers, and as a consequence, a steady and loyal following of people who know you mean what you say and say what you mean. But what else do you need to know about presenting your brand authentically? Is authenticity basically just about being yourself? Ask this question to a...

  When it comes to the design of your brand’s website, there are many other things that need to be considered in addition to its all-round aesthetics and relevance. As a provider of trusted online SEO services here at PENNInk Productions , we certainly wouldn’t want you to overlook the importance of your site ranking well. Below are just five search engine optimisation factors that need to be accounted for when you’re putting together a website design. 1. How well does it work on a smartphone? Many people nowadays use their smartphone or other portable device, such as a tablet computer, as their primary device. Therefore, it is imperative that websites are accessible and functional on these smaller screens. To get the best out of your website from an SEO perspective, you must ensure it is readable on all formats, and images and videos should adapt to fit every screen size. Most importantly, users must also be able to make purchases successfully on their mobile, and shoul...