PENNInk Productions

  Many online business owners don’t exactly spend much of their time thinking about the visual appeal of their blog, which might seem odd in a way. After all, if your brand’s website incorporates a blog at all, you are likely to already be investing significant time and money ensuring it is always flush with new, relevant and alluring content. Why, then, would you want the visual side of your company blog to give the impression that it’s simply a plain, uninteresting directory of article links? You need to give the graphics of your blog a little TLC, just as is the case with the rest of your brand’s site. Here are a few reasons why blog graphic design can be such a wrongly overlooked aspect of online marketing for small business . Your blog is key to spreading brand awareness The blog of your organisation is a key frontier through which it communicates with the wider world. A lot of people might land on your blog because they were searching Google for information on a parti...