PENNInk Productions

  The chances are that if you’ve been drawn to click on this blog post by our chosen title, you’ll either know exactly what we’re talking about, or you won’t have a clue. So, let’s give you a quick introduction or refresher. We are – of course – referring to the question boxes that have become increasingly prominent on Google ’s search engine results pages (SERPs) in recent years. Many questions have been asked by brands and experts alike, about the role and importance these intriguing boxes could have for search engine optimisation (SEO). What, then, do you need to know about them when promoting your brand online? Introducing ‘People also ask’ boxes The idea of the ‘People also ask’ box – which we’ll call the PAA box for shortness – is ostensibly to help human searchers further explore a given topic they’ve already performed a search for, and to answer some of the specific related questions they might have. At the time of typing, for example, we can perform a Google s...

  No conversation about local business digital marketing can go on for long without some mention of local search engine optimisation (SEO). Indeed, if anything, the circumstances of the past year or so have caused many firms – especially those forced to close ‘high-street’ presences for periods of lockdown – to look even more closely at local SEO. But if you’ve been putting more effort and money into your brand’s online shop-front since the onset of the COVID-19 crisis, you might have also found yourself frustrated by a lack of progress in the search engines. Or maybe your rankings have even fallen despite a concerted SEO campaign? Whatever the situation for you, don’t worry. There’s almost certainly an explanation or two for it. Let’s look at some of the possible causes of your own business’s lack of local SEO performance. Out-of-date or inaccurate Google My Business listing First of all, you do definitely have an entry for your firm in Google My Business, right? We’ve t...