PENNInk Productions

1. Customer registration One way in which B2B online stores differ from their B2C counterparts is the crucial role of customer accounts. Frankly, it’s vital for B2B purchases to be associated with specific customer accounts, so that the store in question can provide benefits such as pricing based on the purchase history of a particular account, and promotions and offers tailored to each customer’s needs. Having the infrastructure in place to get your B2B customers to quickly and easily create an account with you could scarcely be more important. 2. On-site search and filters There’s a tendency for many B2B retailers to offer a large catalogue of products that are very similar to each other, save for certain finer points of their specifications – think brand, size, and so on. This, in turn, makes it crucial for B2B ecommerce stores to allow prospective purchasers to rapidly narrow down the list of potential products to exactly the ones they need. The right on-site filter and advanc...