PENNInk Productions

While high quality design is hardly the entirety of effective digital marketing online , its importance can never be doubted. After all, its impact on the success of your business or charity aren’t even limited to the online world; captivating and relevant graphics will be needed for your brand’s website, social media pages, and printed materials alike. When you’re looking for a graphic designer or graphic design agency to give your organisation’s visuals that much-needed injection of inspiration, there will be a lot to think about. Let’s focus on five essential steps that will help you make the right decision. 1. Be clear about project requirements What is the exact nature of the graphic design that your business needs? Here at PENNInk Productions, for instance, we have expertise in such areas as branding, logo, digital and print design. Knowing what graphic design elements you require will help you quickly get your discussions with a prospective graphic designer to a more advan...

  When someone chooses to buy from or collaborate with your business, they aren’t teaming up with a company name or logo. They’re teaming up with the person or people behind it all. That’s why it would be wise for you to make a priority of refining what is known as your personal brand. A personal brand is very much what it sounds like: an image that succinctly conveys what you are about as a person, rather than what your organisation is necessarily about. Nonetheless, a well-honed personal brand can also have positive knock-on effects for your online business. The corporate-oriented social network LinkedIn is a good place to start enhancing that image, too. Here are a few good reasons why… You can literally show the human face of your company Whatever human face someone sees in your LinkedIn profile photo is the same face they may soon see in the flesh if they opt to utilise your services – especially if you are a sole trader or run a company that is still relative...