PENNInk Productions

From time to time, you might understandably seek to breathe new life into the design of your brand’s website. That might be because you’ve overhauled the brand itself and so want a redesigned website to suit, or your existing design just looks like it belongs to a bygone era. However, you should keep in mind that redesigning a website from top to bottom can be rather like re-carving a statue: you need to pay close attention to every last detail of what you’re working on, to avoid any mistakes that make your creation stand out for the wrong reasons. Here are some examples of common errors you could too easily find yourself making as you sculpt your business website design into a new, hopefully more exciting shape. 1. Not including analytics tracking codes There are many different tools you can use to monitor your website’s success on such metrics as conversions, bounce and click-through rates, and visitor numbers. However, you or your web designer/developer might have accidentally...

  There are various scenarios in which a business owner might see fit to replace the company logo . The existing logo may use outdated imagery or typography, or the business itself might be pivoting in a new direction and therefore require a revamped brand identity reflecting this. However, when you approach your graphic designer about having a new logo created, you could make the mistake of being a little too indistinct and fluffy with your brief. What exactly do you want from a new logo? Here’s how to help make sure your answer isn’t lost in translation. Communicate logo design ideas vocally You might have been thinking about possibly sending over a few images – think logo designs and fonts you particularly like – to the designer by email, just to give them an idea of the kind of thing you want. What could possibly go wrong? Sadly, potentially quite a lot. A smattering of sample images might not do justice to encapsulating what your brand is about and how the ...