Are You Doing Enough To Boost Brand Awareness?
Boost brand awareness. It’s easy to say, but what exactly is ‘brand awareness’? You might think that you already know well enough what brand awareness is. It’s a measure of how aware your target audience (or even the wider public) is of your brand. However, it’s important to unpack that a little more, if you are to fully understand what brand awareness is, and its crucial role in your organisation’s prospects. Essentially, brand awareness is about customers knowing your name and brand, but it goes further than simply brand recognition. You might recognise Nike’s brand, for example, by its famous swoosh mark. But when you think of Nike, do specific brand values or even details of their products come to mind? If so, that’s brand awareness . Brand association really matters The process of determining brand awareness, then, could be likened to a word association game. When you hear the names of certain brands, you might be immediately put in mind that they’re about ‘cheap and c...