How To Forge A Strong Digital Brand From Scratch
What is your business’s digital brand? It is, in a nutshell, your business’s story – including what the organisation stands for – told through digital means. That leaves the question, though, of how you should sculpt your digital brand if the company it is meant to represent has only recently been formed. After all, your branding is likely to be the first aspect of your business that many potential customers encounter and take conscious notice of. With that in mind, you’ll need to ensure you’ve got all of the following elements right when building your brand. Your positioning Naturally, when you took your first step on your current corporate journey, you had a particular vision in mind – a mission to improve people’s lives in one way or another. How, though, do you want to improve those lives? Which particular people’s lives are you keen to improve – and why would those people want products or services from you ? With the answers to these questions at hand, you ...