PENNInk Productions

  When the economy slows and people are looking for ways to save money, getting the right eyes on your business can be a greater challenge than normal. Although it can seem tempting to save cash that you might have otherwise spent on a search engine optimisation or SEO marketing agency , this is the wrong course of action. An economic downturn is a time when you should be maintaining strong investment in SEO and we have the top five reasons why. 1. SEO is cheaper than ever SEO these days is firmly in the mainstream, and this means it offers an affordable way to get your brand out there. It’s also easier than ever before to implement SEO into your marketing strategy. This makes an SEO marketing agency one of the best investments you can make if you want to grow your business. 2. More people are searching online With so many people searching online instead of being exposed to brands through traditional marketing channels such as TV or radio, it is crucial that your bran...

The fact that you’re reading this indicates you already know something about the power of branding. The right branding approach will be fundamental to your organisation’s efforts to stand out from its competitors – not just for its own sake, but in the right ways, to help drive heightened awareness, sales, and revenue among the right people. Now 2023 is almost upon us. In which ways can we expect branding to evolve during the coming 12 months or so? We’ve picked out just some of the trends that have been identified by leading web consultants in the UK and the wider world. Tapping into nostalgia in bold ways 2022, it is fair to say, has been exhausting. It has certainly been a tiring year for the great numbers of us who are now routinely glued to the social media apps on our phones, what with events like the cost-of-living crisis, the war in Ukraine, and the lingering effects of the COVID-19 pandemic. Many a branding professional has already predicted that this situation could...

It might seem odd in some ways for us to suggest that much friction would necessarily arise between a search engine optimisation (SEO) expert and a graphic designer over the course of a website overhaul they are both working on. After all, they are surely working towards a shared goal of creating a more impactful and successful online presence for their client, and both SEO and graphic design will play crucial roles in the effectiveness of your own brand’s digital marketing online. Alas, these two types of online marketing professional can sometimes clash. What are some of the issues that can occur between them and is there anything you can do as a brand using both SEO and graphic design services to help these marketing practitioners work more fruitfully together? They need to understand that they are working towards shared goals Yes, there are respects in which graphic designers and SEO experts can starkly differ with the emphases they place on certain aspects of the ‘face’ a br...

Website Optimisation & Promotion What makes us special? Our clients love working with us - our Motto is "We Hold Your Hand, While Building Your Brand."™ - this means we work WITH you to design, develop and maintain your website, but know that the website is just the beginning. To help serve our clients better, partnered with really talented people who bring so much more to the table. Having a website is just the start - you need to optimise it, promote it and nurture it for it to show any return on your investment. From Web Consulting to Search Engine Optimisation (SEO) we cover all the services that help promote and optimise your website and bring business your way through your website. PennInk Productions had been working in the web / internet industry for over 20 years and although so much has changed, the one thing that remains constant is the fact that when you find really good people who know their stuff, you work with them whenever possible. That's w...

  Website Design & Development Websites are at the very core of what we do at PENNInk Productions . We like to create contemporary, minimalist websites that tell your story and get your message across to your target audience. We use WordPress as our platform of choice, which has over 25% market share of the websites on the Internet. It's easy to use, both for you and for us, and opens up endless possibilities to include eCommerce, memberships, subscriptions, bookings, rentals, and much more besides. Our websites start at just £750, so if you’re ready to consider building a site together, takes a look at our  Portfolio  and maybe we can create something really special. Designing & Developing Websites We design and develop websites. It's simple, we focus on the function of your website, make it look good and then make it work well. Often people who are new to this focus on what the website will look like, that's not what we mean by 'design' - we lo...

  Our online digital marketing experts here at PENN Ink Productions have written previously about the benefits that a minimalist website design can have for many brands, including improved compatibility across many different devices, and greater ease of maintenance. What about minimalism in graphic design? What characteristics or elements does a minimalist graphic design approach have? Here we have set out just a few of the things you can expect from minimalist graphic design . Purposeful A lot of people presume that a minimalist aesthetic – whether in graphic design or elsewhere – is a simple one. And it certainly can be simple… however, it is also not an ethos that aims for simplicity for simplicity’s sake. Instead, it is a highly utilitarian approach that is about intent . Each of the various elements of minimalist graphic design – whether used across a brand’s website, social media pages, or even printed materials such as posters and flyers – has a purpose in its ...